Although online marketing can be effective for reaching a wider audience, small businesses can still benefit from the personal touch in their establishments. Many people still prefer to take information with them, especially if they need to be reminded to look at a website or call a phone number at a later date. Fortunately, there are ways for small business owners to reach customers and potentially impact their purchasing decisions — and they can even be designed by business owners themselves.
If you are looking for advertising solutions for your small business, try these three print advertising methods to bring new life to your business’s promotional materials:
Design your own business card.
There are plenty of computer programs today that allow you to design your own business card. These are usually templates that allow you to put in all of your relevant contact information, and they can also let you add custom logos and designs. Business card printing companies can print these materials on several types of card stock, and they can even help you design your own business card if you are unable to create one yourself.
Create full color marketing brochures.
Some customers want to know more about the products or services they may use. For example, if customers want to compare product specs, it can be difficult to do if they are only told about them verbally. Giving customers a brochure can save time and let customers make purchase decisions without feeling pressured by sales representatives.
Brochures are also useful for business owners, as they can be distributed like flyers in high traffic areas of the store. Printed brochures can allow customers to pore over information at their convenience later on, and they may save customer service representatives time when explaining sale items to consumers.
Write up a newsletter.
Newsletter printing services can help you design your newsletters and have copies printed for the store and the mail. Mailing out a newsletter can serve as a reminder to customers to check out new promotions and products in-store or online. This advertising method can be especially useful for local businesses looking to integrate their products and services with what is going on in their communities. For example, a clothing boutique’s winter newsletter may let customers know which items are in stock to keep customers warm during the cold weather.
Are you curious about how you can design business cards, brochures, and newsletters for your business? Visit us today at www.brandvisionprinting.com. There you will find the necessary graphic design resources to design and print your own business cards, post cards and more. If you need help ordering or with the design, give us a call at 865.531.5874.
Feel free to leave a comment below for more suggestions on fun and simple print advertising solutions.
